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Monday, January 11, 2010

New Season, New Sponsorships

Just 34 days left until the Daytona 500! The start of any new season is sure to bring about change and this NASCAR season is no exception. From new drivers to new sponsorships, exciting things are happening. Here are a couple new sponsorships announced for the 2010 season:

Kraft Foods is joining Stewart-Haas Racing (the NASCAR Sprint Cup Series team co-owned by Tony Stewart). Tony Stewart will wear Ritz branding on his uniform and on the B-post of his No. 14 Office Depot/Old Spice Chevrolet. Stewart’s teammate Ryan Newman will wear Oreo branding on his uniform and on the B-post of his No. 39 U.S. Army/Tornados/Haas Automation Chevrolet. Tony Stewart will kick off the sponsorship at Daytona in February when he competes in the Nationwide Series race behind the wheel of the No. 4 Oreo/Ritz Chevrolet.

Aflac, the primary sponsor of Carl Edwards and the No. 99 Aflac Ford Fusion, is partnering with the Kellogg Company. Kellogg will have primary sponsorship for two Sprint Cup races during the 2010 season and the opportunity to leverage one NASCAR’s top drivers in continuing to build its brand. Kellogg will also become an associate sponsor for the No. 99 car for all other 2010 Sprint Cup Series races.

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